Welcome to Knox: Timeline of "Welcome to Knox"

Watch the Welcome to Knox video here!

Timeline of Events
The following shows how this whole thing unfolded day by day:

August 31: Script is written
September 1: Storyboard drawn – talent hired (Jessica)
September 2: Day 1 of filming
September 3: Day 2 of fiming – Extras only
September 5: Day 3 of filming – Final day
September 6: 50 views – video is edited and premiers on YouTube
September 7: 1,500 views
September 8: 3,000 views – video gets mentioned on radio
September 9: 5,000 views – Jessica (star) and Rachel (writer) are interviewed by WKVI – Twitter page begins
September 10: 7,000 views – Interview airs on WKVI and WKVI.com
September 11: 8,000 views
September 12: 9,000 views
September 13: 9,500 views – video is now "featured" on YouTube
September 14: 10,000 views
September 15: 12,000 views – Retta (Donna), on NBC's Parks & Recreation, Tweets about the video: "Dear God. Pawnee (the fictional Indiana city Parks & Rec is based in) is looking better & better."
September 16: 14,000 views
September 17: 15,000 views
September 18: 16,000 views

Facts
• The video was filmed on 3 days - September 2nd, September 3rd (Extras scenes) and September 5th (the director's birthday).
• After the script was written, a thorough storyboard was drawn depicting each scene. This means, we had a specific vision for each scene and never strayed from this storyboard (see pictures below).
• For the 3 minute and 30 second video, exactly 2 hours of footage was filmed.
• One scene was cut from the video for time.
• The abandoned street locations were scouted ahead of time. The street where the speed limit sign falls was unofficially named “Residential Street” while filming.
• As of September 15, the video has been watched in the United States, Canada, Bulgaria, Colombia, Mexico, Hungary, Germany, Malaysia, Brazil, Argentina, Norway, Denmark, Latvia and the United Kingdom.
• About 19% of our views were on a mobile device.

Storyboard
The storyboard was drawn before any filming took place: